This is a quick overview of the OCR Cambridge National: Enterprise and Marketing qualification to show to students who will be starting the qualification.

This lesson looks at: What market segmentation is Why businesses use market segmentation and its importance The four types of market segmentation Throughout the lesson there is plenty of opportunity for discussion and tasks to be completed. This lesson has also been created with online teaching and learning in mind.

This is a tracking spreadsheet designed for BTEC Level 3 Nationals in Enterprise and Entrepreneurship - Diploma and Extended Certificate